MISSION
The Unbranded seeks to humanize the process of professional branding while also establishing a reproducible, transparent, and ethically sound business structure. We pride ourselves in tailoring our work to reflect our clients' unique perspectives, while striving to consistently challenge ourselves and our clients to integrate an ethos of positive change into every action taken, no matter how big or small.
ABOUT
We are a web presence cooperative - a diverse* group of creatives that are passionate about collaborating with like-minded people to design authentic digital footprints that drive growth. As a collective of creators exploring new skills, we seek to work with fellow artists who are also on the path to establishing their portfolios and brand identities.
The Unbranded was formed from a group of innovators who share a mindset of cooperation, ethical business practices, and individualized, personal attention to client needs.
While we are still building our client base and skillset, we offer expert empathy, passion, and upfront flat rates. A vital aspect of our mission is to offer pro-bono services to marginalized business owners. We offer: Website Development and Design | Visual Design | Copywriting | Brand Cohesion.
*A note on diversity - we are proud of our current self-selecting team of women but fully acknowledge that there is more diversity to be incorporated. We look forward to increasing team diversity as we grow and are focusing on a diverse client base in the meantime.
SERVICES
At The Unbranded, we pride ourselves on providing a variety of services.
Website Design & Development
Clean-up/removal of dead links and bot content
Create, test, and deploy contact forms
Add search functions
Connect buttons to social media (e.g. - Facebook, Instagram, Twitter, etc.)
Mobile / browser compatibility
Create customized site add-ons and modules
Review site for user experience and accessibility
Brand Cohesion
Visual brand matching
Cultivating new stock images
Matching look to stylebook
Visual Design
Logo design (desktop, social)
Full website design or redesign
Copywriting
B2B and B2C Website copy (About, Mission Statement, Services)
Social Media copy
Long-form blog copy
Email communications/ newsletter copy
SEO-friendly copy
Web Hosting
Set up and maintenance
OUR WORK
Equip, LLC Consulting
Client, a business consultant, asked for a single-page, "lean, simple, elegant site that flows logically from what kinds of things can this company helps with to who are they to how do I start… a nature theme, something that conveys tranquility, knowledge, approachability, curiosity and a little bit of whimsy." Built on Wix and handed off so client could self-manage, as requested.
team members on project
Bespoke Pyro Co on Etsy
Video editing and copywriting done for Etsy shop owner.
team members on project
Robert Osborne Real Estate
This realty website was built for the client using WordPress.
team members on project
Jenn Loves to Code Portfolio Site
Portfolio website built to highlight client's projects including HTML, CSS3 and Python.
team members on project
Police Brutality Awareness
Using Rails and API, this site was built to highlight incidents of police brutality that may not be covered by traditional news outlets, but are being reported on social media.
team members on project
THE TEAM
SARAH BELING
Founder Advisor
Copywriting
Enamored at a young age with storytelling, Sarah tortured her family and friends throughout the 90s with re-worked revivals of classics like The Wizard of Oz and Annie (in which she gracefully accepted the title role). Sarah eventually moved to New York, attended NYU Tisch to study acting, threw out all of her clothing that wasn’t black, and developed a taste for bodega breakfast sandwiches. Sarah writes plays that range from thriller to 80s musical parody and is eager to help others tell their stories.
Jennifer Cameron
Web Development
A reluctant "techy," Jennifer started life with a strong emphasis on the arts: painting, acting, dance, and drawing (including an unfortunate incident involving a sharpie and her parent's carpet). However, a strong desire and affinity for logic and tech activities flowed though all aspects of life, school and work until she could no longer deny the pull and jumped into the world of web development. Jennifer now focuses on feeding both parts of her soul by creating things that are pleasing and functional.
HEATHER RANDOLPH
Web Development
Heather is a Web Developer, Visual Designer, and Writer with a passion for storytelling in visual and narrative formats. She has been building websites since 1997 and taking clients on a freelance basis since 2002. While her development expertise lies in HTML and CSS, Heather also works with JavaScript, jQuery, Ruby, and Rails. She creates visual art with Photoshop and Illustrator.
When Heather isn’t writing, developing, or designing, she can be found cooking with her nephews, listening to technology or HP Lovecraft centric podcasts, or scrolling through Netflix trying to decide what to watch.
CONTACT
We would love to hear from you! Fill out the form below and we'll get back to you as soon as possible.
SOCIAL JUSTICE
Social justice is an integral value at The Unbranded. We believe that ethical business practices and creativity should go hand in hand, and we are dedicated to working with clients and collaborators who believe in creating equity in representation at every level of business. We are committed to removing the gatekeeping of professional marketing services and making them accessible to all creative business owners. Our rate structure and pro-bono work will reflect a sustained dedication to taking on clients from traditionally marginalized groups, and we are always looking for new ways to incorporate positive social justice change into the everyday workings of the business.
Below you will find links to groups that the co-owners have recently supported. These groups have been vetted as far as any individual could vet a non-profit; we do not have resources beyond what an individual is capable of researching and we reserve the right to rescind links as new information surfaces. As with everything, this is a learning process, and admitting and learning from mistakes is important.
We strive to maintain a 4:1 paid to pro-bono project ratio, and have from our inception.
SOCIAL JUSTICE RESOURCE LINKS
For more than a century, the ACLU has been fighting to prevent the erosion of the rights described in the United States Constitution. They believe that once one person or group of people's rights are violated, it is easier for the government to violate others' rights as well.
"[T]he ACLU of today continues to fight government abuse and to vigorously defend individual freedoms including speech and religion, a woman’s right to choose, the right to due process, citizens’ rights to privacy and much more."
The Refugee and Immigrant Center for Education and Legal Services is a nonprofit organization based in Texas that aims to provide legal services for immigrants.
SURJ is a national network of groups and individuals working to undermine white supremacy and to work for racial justice. Through community organizing, mobilizing, and education, SURJ moves white people to act as part of a multi-racial majority for justice with passion and accountability.
Loveland Foundation is committed to showing up for communities of color in unique and powerful ways, with a particular focus on Black women and girls. Our resources and initiatives are collaborative and they prioritize opportunity, access, validation, and healing.
Anti-Racism Daily sends one email a day pairing current events with historical context and personal reflections on how racism persists in the U.S. (and around the world).
Mutual Aid NYC works at a citywide level to help those actively working in communities find the people and resources they need to do their work.
The Sentencing Project works for a fair and effective U.S. criminal justice system by producing groundbreaking research to promote reforms in sentencing policy, address unjust racial disparities and practices, and to advocate for alternatives to incarceration.
The Bail Project works to combat mass incarceration by disrupting the money bail system, one person at a time.
The Prison Policy Initiative works to expose the harm of mass criminalization and to move us towards a more just society.
The Southern Poverty Law Center fights hate and seeks justice.
Helps undocumented youth find their voices and fight for dignity and a life without fear.
The National Association for the Advancement of Colored People strives to improve the lives of minorities via various educational and advocacy programs.
Media Justice is working for a more inclusive and representative media by advancing the "communication rights, access, and power for communities harmed by persistent dehumanization, discrimination and disadvantage."
Ranked choice voting (RCV) makes democracy more fair and functional. It works in a variety of contexts. It is a simple change that can have a big impact.
In response to the alarming escalation in xenophobia and bigotry resulting from the COVID-19 pandemic, the Asian Pacific Planning and Policy Council (A3PCON), Chinese for Affirmative Action (CAA), and the Asian American Studies Department of San Francisco State University launched the Stop AAPI Hate reporting center on March 19, 2020. The center tracks and responds to incidents of hate, violence, harassment, discrimination, shunning, and child bullying against Asian Americans and Pacific Islanders in the United States.
Please inquire if you are interested in further supporting a pro-bono project through your paid project.
We are always looking to help make these connections happen!